Cold calls are difficult for many sales people. Sorting out one’s thoughts as they relate to sales calls is the first step toward success.
Ask yourself questions about the task itself and pinpoint what prevents you
from calling. Calling prospects requires time and practice. If making calls is
important to achieving sales goals face the issue directly and the odds of
resolving the issue increase dramatically.
Assign a percentage to each of these questions to discover
what needs your attention most.
- How much of your call
resistance is related to the monotony of the task?
- Do you feel anxious when
it’s time to pick up the phone?
- Do you fear talking to
strangers?
- Do you fear rejection?
- Do you feel unprepared to close
the sale?
- Do you feel awkward
because you don’t know how to address unknown questions?
- Do you not like your job?
The total of your percentage points should equal 100%. Most
of the time discomfort related to cold calling is not rational. Call reluctance
however is very real and can end a sales career.
Many of the numbered questions can be completely dissolved
with the use of Emotional Freedom Techniques (EFT). EFT is emotional
acupuncture. Outdated or painful memories from our childhood can impact
performances in the present. If we were criticized constantly we may have
trouble taking risks. Calling strangers is a specific type of risk. Fear of
calling strangers, insecurities, fear of rejection and shyness can all be
erased with EFT.
EFT follows a tapping sequence on specific body parts while
stating our fears and accepting ourselves. The process dissolves emotions held
within our body that prevent us from acting the way we want today. Emotions
from our past don’t mature over time. Our brains mature, our beliefs, thoughts,
and behavior mature however past traumas stick with us.
The intensity of a past trauma or ingrained thought patterns
can be dissolved with EFT. Let go of feeling inadequate; you’re a competent
professional. Let go of fears and false conclusions that were charged with
emotion years ago. Sometimes events are long forgotten but the negative
reaction felt is stuck within and triggers behavior and anxiety we don’t fully
understand.
We are not helpless and there’s no need to suffer when it
comes to making cold calls. Some ‘experts’ tout brute force or repeated
exposure to cold calling as a remedy. Those attempts fall short of delivering
lasting results.
Sales training, sales skills, and product knowledge are useful in improving technique, which can build additional confidence. EFT is not a substitute for subject expertise.
Sales training, sales skills, and product knowledge are useful in improving technique, which can build additional confidence. EFT is not a substitute for subject expertise.
EFT dislodges old emotions and erases the negative impact of
their grip. Memories remain but no longer enslave. Use EFT on aches and pains, anger
issues, childhood abuse, and fears. Take control of your life and feel the
bliss of calm. Feel free and peaceful as you enjoy life like never before. If
cold calls are part of your life it’s time to take fear or anxiety out of the
process with EFT! Success is at hand and cold calling can be easy.
